Your Challenge at Audi

With augmented reality head-up displays, Audi is merging the virtual and the real world in a way that no-one has ever seen before. The idea of augmenting the driver's field of vision with additional driver-relevant information is thus entering the next level.

Audi is improving not only safety but also comfort by providing details about speed, road signs, navigation and assistance that can be understood intuitively and that help the driver to predict imminent changes in the driving situation ahead.

The team has also raised the level of precision to new heights when it comes to reaction time, real-time mapping and attention to detail, by redefining both the technology and, in even greater scope, the underlying production process. Augmented reality head-up displays are innovations happening right in front of your eyes. And there is so much more to explore. Are you up for the ride?

Audi's augmented reality head-up displays are made possible by two essential components.

The PGU (Picture Generation Unit) is the heart of the technology, displaying the visual elements for the driver. The AR creator is the software behind that content: it needs to be working perfectly in order to unleash the technology's full performance capability.

Over 1,500 signals from over 160 different systems aboard the vehicle have to be processed, evaluated and aligned to a visual outcome that improves the driver's situation.

The key to successfully curating this mass of data and implementing a network of that magnitude is testing, testing and even more testing. And not just for one model. We are talking about a fleet of over 50 different models, each with individual needs and features.

But instead of testing vehicle after vehicle, Audi is breaking new ground in testing all the code virtually as soon as it leaves the development stage. With a more lean and agile process, failures happen earlier, learning happens faster and the whole process can be significantly accelerated.

Audi is known internationally for its technological advancement and precision. Augmented reality head-up displays are just one example of how we transfer our philosophy of striving for the highest quality and excellence possible into the virtual world of our mobility solutions.

Digital services and features are enhancing the entire driving experience and opening up a whole new world of possibilities. The process of exploring their full potential and tackling the challenges ahead is full of opportunities and inspiration. If accuracy, quality and striving for excellence while keeping humans at the centre of everything are in your genes, come join our team! Let’s create the future of premium mobility and apply it to millions of cars sold worldwide.