Cultural Engagement

Cultural engagement

When we at the Volkswagen Group support culture and the arts today, then we are taking responsibility for tomorrow.
Because the future is being shaped when creativity unfolds. As a global and socially responsible company, we translate this belief into numerous projects which we strengthen in the frame of long-term partnerships and sustainable collaborations with artists, cultural visionaries and internationally leading institutions. With our help, an even larger audience gets in touch with creative works and ideas. And we firmly support cultural education programs enabling people to understand the power of art and inspiring them to act creatively.

Architecture Biennale 2023: Focus on sustainability

Architecture Biennale 2023
In March, a sustainable material transport from Leipzig to Venice took place in the Volkswagen ID. Buzz Cargo took place. Photo: Curatorial team

In Venice, the German Pavilion’s curators put the focus on the issues of care, repair and maintenance. The innovative “Open for Maintenance – Wegen Umbau geöffnet” concept was on show in the Giardini from May 20 to November 26, 2023. During the Biennale, workshops were held regularly at the German Pavilion. The Volkswagen Group is main partner of the curator team from Arch+, SUMMACUMFEMMER and BÜRO JULIANE GREB.

“Flashes of Memory. Photography in the Holocaust”

Flashes of Memory. Photography in the Holocaust
"Flashes of Memory. Photography in the Holocaust", exhibition view Museum für Fotografie 2023. © Staatliche Museen zu Berlin / David von Becker.

As an educational partner, the Volkswagen Group is supporting the exhibition project “Flashes of Memory. Photography in the Holocaust” at the Museum of Photography in Berlin. Until January 28, 2024, the exhibition of the International Memorial Yad Vashem can be seen for the first time outside Jerusalem. It shows photographs taken during the years of the Holocaust.

Volkswagen Group Art4All

10th Anniversary MoMA Cooperation

Performance: ATM Presents DEN$
Performance: ATM Presents DEN$E, performers name: Bubblesz Photograph: Aliza Sena

“We celebrate creativity” – this is the claim and standard of the Museum of Modern Art (MoMA) in Manhattan. As one of the world’s most important venues for the art of our time, MoMA and MoMA PS1 in Queens are among the world’s most respected pioneers with their exhibitions and extensive educational program.

Since 2012, the Volkswagen Group has contributed to many extraordinary experiences, including a Kraftwerk concert at MoMA, a show of Björk’s work or the presentation of the fascinating “Rain Room” installation by Random International. As the main partner of the education program, the Volkswagen Group also supports the development of new online formats for curious people all over the world.

Fostering young talent: Volkswagen Group Fellows

Fostering young talent: Volkswagen Group Fellows
Kristina Barekyan, Volkswagen Group Fellow in the field of communication and marketing at documenta fifteen. Photo: Philipp Gladsome

Since 2012, the Volkswagen Group has regularly supported young scientific talent on their way into the art and culture scene. In cooperation with institutions such as the Kunstmuseum Wolfsburg, the Hamburger BahnhofNationalgalerie der Gegenwart in Berlin and the phaeno science museum, the Volkswagen Group Fellows are directly involved in everyday museum life, they gain valuable experience and support the institutions with their respective expertise.

Cultural diversity around the world

North/South power plant in Wolfsburg
North/South power plant in Wolfsburg Photo: Volker Kreidler

With our global promotion of culture, we are making art and culture accessible to millions of people. The promotion of cultural projects at the Volkswagen Group’s sites is an expression of the social responsibility and the strengthening of cultural diversity in the various regions.

The support ranges from small collaborations to partnerships of international significance, as well as cooperations with major social relevance, such as Volkswagen Group Art4All from Wolfsburg to Berlin.

Big crowd puller at Guggenheim Museum Bilbao

Guggenheim Museum Bilbao
Successful exhibition: "Motion. Cars, Art, Architecture Photo: Guggenheim Museum Bilbao

The Volkswagen Group was main partner of one of the most successful exhibitions at the renowned Guggenheim Museum Bilbao. From April 8 to September 18, 2022, more than 750,000 visitors saw the exhibition “Motion. Autos, Art, Architecture”, which was curated by star architect Lord Norman Foster. The exhibition spectacularly formed a bridge between the history of mobility and the design of urban spaces. It also took a look into the future of mobility with the “Future Gallery”.

EPHRA: Children discover art

EPHRA: Children discover art
Ilit Azoulay, Tree for Too One, aus The Keys, 2010, mit freundlicher Genehmigung von die Künstlerin, Galerie Bravermann Foto: (c) Ephra / Mathias Völzke

The Berlin-based cultural organization EPHRA brings children and art together. The aim is to enable children to see the world through art and to encourage artists to open up to young perspectives. As part of the exhibition Gedanken spielen Verstecken” (Thoughts Play Hide-and-Seek), 22 internationally working artists such as Olafur Eliasson, Karin Sander and Tomás Saraceno were on show at Haus Kunst Mitte. On four Volkswagen Group Art4All Sundays, visitors were given free admission.

The specified fuel consumption and emission data are determined in accordance with the measurement procedures prescribed by law. 1 January 2022, the WLTP test cycle completely replaced the NEDC test cycle and therefore no NEDC values are available for new type approved vehicles after that date. This information does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2 emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior. Due to more realistic testing conditions, fuel consumption and CO2 emissions measured according to WLTP will in many cases be higher than the values measured according to NEDC. As a result, the taxation of vehicles may change accordingly as of 1 September 2018. For further information on the differences between WLTP and NEDC, please visit Further information on official fuel consumption data and official specific CO2 emissions for new passenger cars can be found in the "Guide to fuel economy, CO2 emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at