CUPRA
CUPRA is the unconventional challenger brand that combines emotional design, electrification and performance to inspire the world from Barcelona. Disruptive and distinctive, CUPRA is loved by some people, but not liked by everyone. CUPRA is for those who want to stand out from the crowd— but with something that sets them apart.
CUPRA has a simple goal: to build emotional cars with great design and impressive performance. Sporty and provocative, passionate and sexy: the brand proves that electric cars don't have to be boring and functional.
CUPRA is not afraid to challenge the status quo and do things that have never been done before. More than just a car brand, CUPRA creates emotional experiences on and off the road. Together with its dedicated following, the CUPRA Tribe, the brand stands for contemporary values and a challenger spirit.
In just a few years, CUPRA has created an unstoppable momentum and is determined to lead a movement driven by emotion and ambition to inspire a new generation of drivers.
*As of 2021 year end, includes both SEAT and CUPRA employees