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#Strategy

Drawing on the company’s Strategy 2030, the Volkswagen Group is preparing to face global changes in mobility and is pressing forward with its transformation into a software-oriented company.

15 contents available
Article
Vietnam launch: Škoda Auto celebrates key internationalisation milestone
Skoda logo on white background
Article
New licensing model: MOIA opens ridepooling ecosystem to cities and local transport operators
MOIA
Press Release
Volkswagen startet Fahrradleasing für seine Mitarbeitenden
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Strategy
With the Group strategy NEW AUTO – Mobility for generations to come, we are preparing ourselves for the global changes in mobility and thus playing a substantial role in driving Volkswagen’s transformation into a software-oriented company.
Volkswagen Group – Shaping Mobility for Generations
Press Release
More progressive, more digital, more international: New Volkswagen Group corporate design
The Volkswagen Group is modernizing its corporate design, replacing the previous look from 2007. The word mark has been changed from "Volkswagen Aktiengesellschaft" to "Volkswagen Group" to underline the Group's global orientation and increase the distinctiveness of its appearance in relation to the Volkswagen brand. The word mark, font, colors, design elements and visual language were completely renewed among other things. The new corporate design is being introduced successively, starting in Germany. The international markets will follow next year.
New corporate design of the Volkswagen Group
Article
Bundespräsident Frank-Walter Steinmeier besucht „Future e-Mobility Campus“ von Volkswagen
Austausch mit Auszubildenden und Trainern: Bundespräsident Frank-Walter Steinmeier und Gunnar Kilian (li.), Mitglied des Vorstands der Volkswagen AG, Geschäftsbereiche „Personal“ und „Truck & Bus“, im Dialog
Press Release
Volkswagen Group reorganizes semiconductor procurement
The Volkswagen Group is reorganizing its procurement of electronic parts and semiconductors to ensure supply over the long term and, in doing so, securing itself a leading position in terms of technology as well as competitiveness. To this end, the Group has developed a new strategy for the procurement of parts with electronic components.
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Sustainability
Moving you. Moving forward.
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Press Release
Volkswagen Group and Elli launch electricity trading on the European energy exchange
Today, the Volkswagen Group and its Elli brand became the first automotive company to start trading on the German electricity market of Europe's largest power exchange, EPEX Spot. The basis for electricity trading is a stationary storage system made of e-up! batteries and a new, digital electricity trading platform from Elli. In the future, the stationary storage system – the so-called "PowerCenter" – will store the energy traded on the electricity market. The pilot project is being driven forward jointly by Elli and Volkswagen After Sales and is a first step on the way to the planned Smart Energy Platform. In the future, Volkswagen and Elli want to anchor the growing storage capacities of electric cars and batteries in the energy system and make an important contribution to the energy transition.
Elli Trading Team
Press Release
Volkswagen Group pushes ahead with strategic realignment of charging and energy business
Volkswagen Group will continue to drive forward the strategic realignment of the charging and energy business with the new Head of Charging and Energy, Giovanni Palazzo. Palazzo has been responsible for the Volkswagen Group's global charging and energy business since July 1 and also leads the Elli brand as CEO and Head of Sales. He will focus on expanding the fast-charging network and further advancing the development of Volkswagen’s own smart energy platform. Elli and Electrify America are to cooperate more closely and roll out new business models internationally. In addition, the division will strengthen cooperation with the Group brands and intensify its proximity to private and fleet customers. The cornerstones of the strategy have already been presented to investors and analysts at the Capital Markets Day.
Giovanni Palazzo, Senior Vice President Volkswagen Group Charging and Energy / CEO Ell
Article
Volkswagen brand invests one billion euros for growth in South America
The Volkswagen brand aims to make significant gains in South America with a major product offensive. By 2027, the company plans to grow by 40 percent in Brazil, the region’s largest market. For example, 15 new electric and flex-fuel vehicle models are being launched by 2025 alone. Hybrid vehicles will also follow in the medium term. Before the end of 2023, the company is bringing its first fully electric models to Brazil – the Volkswagen ID.4 and the ID. Buzz. In total, the South American automotive market is expected to grow 11 percent a year until 2030 – making it one of the fastest growing markets in the world. The company is thereby systematically implementing its strategy to rapidly expand its business in growth markets and to intensify sustainable mobility. Volkswagen is celebrating its 70th anniversary of foundation in Brazil these days.
Volkswagen electrifies South America: ID. Buzz and ID.4 are coming to Brazil
Press Release
Gernot Döllner to succeed Markus Duesmann as the new CEO of AUDI in Volkswagen’s Group Board of Management
As the new CEO of AUDI AG, Gernot Döllner will take his place on Volkswagen AG’s Group Board of Management on 1 September 2023. He will take over from Markus Duesmann, who will resign from Group management at the same time. The Group Supervisory Board adopted a resolution to this effect today.
Döllner, Gernot Dr.
Article
Performance program: Volkswagen brand aims to become more efficient and more profitable
Volkswagen intends to drive up its performance and profitability in the long term with the “ACCELERATE FORWARD | Road to 6.5” global performance program. The goal is to sustainably achieve a return on sales of 6.5 percent to safeguard investments in future technologies and jobs. To this end, the brand plans to improve earnings by around 10 billion euros in 2026. At today’s works meeting held at the Wolfsburg headquarters, Volkswagen CEO Thomas Schäfer outlined important milestones of the program, such as streamlining and accelerating administrative processes, increasing efficiency in development and production, streamlining the model range, and at the same time reducing the number of equipment variants and further improving product quality. Volkswagen is setting up a Project Management Office (PMO) to develop and manage the program. Stephan Wöllenstein, top manager at VW, will take over its management. The program is to be implemented in close consultation with the employee representatives. All measures should be up and running by October 2023.
CEO Thomas Schäfer at today’s works meeting held at the Wolfsburg headquarters: “The program is the number one priority for the entire Board of Management. We are getting an enormous concerted effort off the ground to build new strength for the Volkswagen brand and position it robustly for future growth.”
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About Us
The Volkswagen Group, with its headquarters in Wolfsburg, is one of the world’s leading automobile manufacturers and commercial vehicles the largest carmaker in Europe. With our brands, business units and financial services, we are shaping the zero-emission and autonomous future of mobility.
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The specified fuel consumption and emission data are determined in accordance with the measurement procedures prescribed by law. 1 January 2022, the WLTP test cycle completely replaced the NEDC test cycle and therefore no NEDC values are available for new type approved vehicles after that date. This information does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2 emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior. Due to more realistic testing conditions, fuel consumption and CO2 emissions measured according to WLTP will in many cases be higher than the values measured according to NEDC. As a result, the taxation of vehicles may change accordingly as of 1 September 2018. For further information on the differences between WLTP and NEDC, please visit www.volkswagen.de/wltp. Further information on official fuel consumption data and official specific CO2 emissions for new passenger cars can be found in the "Guide to fuel economy, CO2 emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.