Boosting innovation, reshaping mobility: Volkswagen Group invests in AI
Volkswagen Group intends to invest up to one billion euros in the expansion of artificial intelligence (AI) by 2030 as part of its existing investment planning. The company announced this during the IAA Mobility trade fair. The focus is on AI-supported vehicle development, industrial applications, and the expansion of high-performance IT infrastructures. The goal is to make vehicles and innovations available to customers even faster. At the same time, Volkswagen expects sustainable efficiency gains through the consistent use of AI – and a strengthened, more resilient position in the global technology competition.
Sharpened design philosophy of the Volkswagen Group as the key to sustainable brand success
Each brand of the Volkswagen Group has its own strong identity that has grown over many years. In addition to the technological profile, design plays a decisive role in individual positioning on the market and an optimal customer approach. Under the leadership of Michael Mauer, Volkswagen Group Design, together with the design managers of the brands, has sharpened the respective design criteria and given them a formal structure. It presents the different values, target groups and characters of the brands in a consistent and differentiated way. To support this process, a structuring model based on archetypal role models was used as a creative tool to describe brand personalities. The Volkswagen Group will be presenting the design philosophies of the Volkswagen, Scout and Porsche brands as examples at the IAA in Munich.