An important cornerstone of this is the ten strong core brands that meet every mobility need. They are divided into the brand groups ‘Core’, ‘Progressive’ and ‘Sport Luxury’ and work independently for shared success. Each brand is continuously developing and refining its own global positioning and strategic focus. At the same time, all brands consistently leverage synergies within the Group in order to shape the future together.
Their ability to retain their distinct product and brand characteristics while sharing and enabling each other’s synergies is a testament to the strength of the Volkswagen group as whole and the cooperative spirit emboldened within each brand.
In addition to its core brands, the Volkswagen Group also relies on strong subsidiaries and strategic partners across heavy commercial vehicles, engineering, software, financial services and mobility solutions to accelerate its transformation into a technology group. The aim is to offer attractive, safe and environmentally friendly vehicles and mobility-related services, both today and in the future.
