Cookie Policy

Here you can change your cookie settings and revoke the consent you have given.

In the following, we will provide you with general information about our cookies (I. General) and inform you about the cookies we use (II. Cookies used). Information on data protection, in particular on the legal basis for the processing of your personal data in connection with cookies, can be found in our privacy policy.

Please note that, for simplicity's sake, we also use the term "cookie" to refer to other technologies that have a similar function. The specific type of technology used can be found in the overview of cookies in Section II.

I. General

Volkswagen AG uses various cookies on its websites. Cookies are small files containing configuration information that are stored on your device. These cookies may be set either by Volkswagen AG (so-called "first-party cookies") or by third parties (so-called "third-party cookies").

Cookies can basically be divided into the following four categories based on their function and purpose of processing:

Strictly necessary cookies: These cookies are necessary to enable you to visit the website. They are needed to navigate the website and use the functions offered. Examples of strictly necessary cookies are those for your language selection or for your selection in the Cookie Manager.
Performance and analytics cookies: These cookies allow us to better understand the use of the website and thus optimize the website for your visit. With the help of these cookies, we can recognise, for example, how visitors to the website move around the website or how they use the website (operating system, internet browser used, etc.). We usually aggregate the data collected using these cookies in such a way that the analysis results do not allow any conclusions to be drawn about the users of the website.
Functional cookies: These cookies allow us to make your use of our website more comfortable. They enable us to store entries you have made (user name, form entries, etc.) or decisions you have made (geographical region, filters, etc.) and to offer you functions tailored to you.
Marketing cookies: These cookies (also known as tracking or targeting cookies) allow us to create a pseudonymised user profile and thus provide you with advertising tailored to your interests and more relevant content on web pages adapted to your interests. Your data is also used to limit the number of times an ad appears and to measure and manage the effectiveness of campaigns. The cookies record whether you have visited a website or not, as well as what content has been used.

Marketing cookies are based on a unique identification of your browser and your internet device. The information may be shared with other websites or third-party sites, such as Volkswagen Group companies or advertisers, so that relevant advertisements can also be shown to you on other websites.

Please note that we only use cookies – with the exception of strictly necessary cookies – and subsequently only process your personal data if you give us your consent. You can revoke this at any time with effect for the future.

II. Cookies used

The following cookies are used on this website:

A. Strictly necessary cookies

Name of the cookie	Vw_mms_session
Purpose	Ensures the application's basic functionality and maintains the user session.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	Session, i.e., until the browser tab is closed
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Session Cookie

Name of the cookie	vw_mms_YOUTUBE_COOKIE_CONSENT
Purpose	Storing consent to the embedding of YouTube videos and the associated data transfer.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	Session, i.e., until the browser tab is closed
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Session Cookie

Name of the cookie	vw_mms_CSRF-TOKEN
Purpose	Protection against fraudulent requests by ensuring that only requests from the legitimate site are accepted.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	Session, i.e., until the browser tab is closed
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Session Cookie

Name of the cookie	vw_mms_no_cache
Purpose	Used to control whether and how content is cached or retrieved a new from the server with each request.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	Session, i.e., until the browser tab is closed
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Session Cookie

Name of the cookie	vw_mms_analytics_consent_given
Purpose	Saving consent to the analysis and evaluation of behavior on this website.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	10 years
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Cookie

Name of the cookie	vw_mms_hide_cookie_dialog
Purpose	Stores the fact that the user has already made a cookie choice.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	10 years
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Cookie

Name of the cookie	_up_method
Purpose	Saves the request method used by the website to communicate with the server.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	Session, i.e., until the browser tab is closed
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Session Cookie

B. Performance and analysis cookies

Name of the cookie	_pk_id
Purpose	Recognising visitors to better understand how the website is used and thereby optimise the website for their visit.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	180 days
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Tracking Cookie. The IP address is anonymised immediately after transmission.

Name of the cookie	_pk_ses
Purpose	Recognising the current visitor to better understand how the website is used and thereby optimise the website for the visitor's experience.
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	30 minutes
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Tracking Cookie. It is updated with every server request and remains valid for 30 minutes. The IP address is anonymised immediately after transmission. The analyses are performed without any personal references.

Name of the cookie	_pk_ref
Purpose	Storage of attribution data (the visitor's source from the previous website).
Provider (1st / 3rd Party)	1st Party Volkswagen AG
Data used	IT usage data
Storage period	180 days
Data recipients	Hosting service provider (processor)
Transfer to third countries	No
Other	Technology used: Tracking Cookie. The IP address is anonymised immediately after transmission. The analyses are performed without any personal references.