Wolfsburg. The Brand Group Core (BGC) within the Volkswagen Group – the organizational unit comprising the volume brands Volkswagen Passenger Cars, Škoda, SEAT&CUPRA and Volkswagen Commercial Vehicles – is taking the next step in its successful cooperation. From this January, an overarching steering model lays the groundwork for an efficient and more competitive organization.
As the top BGC management body, the newly-formed “Brand Group Core Board of Management” will make cross-brand decisions going forward.
The overall objective is to streamline processes, structures and decision-making paths. Stronger prioritization of decisions in the interest of the brand group will lead to a higher level of efficiency within the BGC. Going forward, the Production (P), Technical Development (TE) and Procurement (B) functions will be managed at cross-brand level by the Brand Group Core Board of Management.
“Our synergistic steering model is the next step in our cooperation. The new Brand Group Board of Management brings greater speed and steering for the optimal cross-brand outcome. That is why the focus is on management efficiency – and on faster process speed for more competitive products. The new governance reduces costs and structures – while at the same time increasing our efficiency level. This reorganization is a significant step for the future viability of the Brand Group Core.”
New steering model
Overall, the new steering model with the Brand Group Core Board of Management will streamline the volume brands’ executive bodies: in a first step, the total number of Board members within the four volume brands that make up the BGC will be reduced by approximately one third by summer 2026. Medium-term, the planned reorganization will successively streamline management structures within the Brand Group Core further.
Consistent use of synergies and scaling effects
The new steering model will make even more consistent use of existing synergies and scaling effects – thereby generating cross-brand cost benefits.
Implementation of operational activities within the Brand Group Core will be faster, while the focus at Group level will center on strategic synergy areas such as software and batteries. Responsibility will be spread more evenly going forward – regional and specialist competences will be deployed where they generate the greatest benefits for the entire organization.
Example: Future Production Governance
In Production (P) alone, the approved reorganization of the steering model unlocks cumulative savings potential of one billion euros through 2030.
The new Future Production Governance steering model plays a part in Volkswagen AG’s ongoing performance program, while at the same time tapping into additional potential. It is characterized by leaner processes at the BGC’s 20+ production locations worldwide that will in future be organized in five production regions. Going forward, regional management will be responsible for cross-brand and cross-national planning, steering and logistics. Within this system, the regions will become more independent, more efficient and more flexible.
The new steering model kicked off on the Iberian Peninsula, where the production plants have been brought together to form a cross-brand cluster.
Key lever for long-term return targets
The approved measures are a key lever for achieving a sustainable increase in BGC’s returns. The new cross-brand steering model with its clearly-defined responsibilities and swift decision-making will boost the competitiveness of the entire Brand Group Core model range.
The principle is: strong business management and individualized branding, driven by a lean and efficient internal powerhouse.
The new steering model starts in January 2026 and implementation will be fully completed by summer 2026.
