Car Brain Challenge

With the “Re-InCARnate HERBIE” Tech Challenge, the Volkswagen Group is launching an international innovation competition at IAA Mobility 2025. Students, doctoral candidates, and postdocs are invited to develop their vision of an AI-driven vehicle experience — inspired by the spirit of the film icon “Herbie,” the car with intelligence and personality.

The tech challenge is scheduled to start in autumn 2025.
We will provide more information here starting in October.

IAA Mobility 2025

The IAA MOBILITY will take place in Munich from 9th to 14th September, 2025. On its way to becoming a global technology driver in the automotive industry, the company will provide plenty of proof points for this in the form of technological innovations and celebrate several vehicle world premieres from 7th to 12th September.

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The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO₂ emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior. Further information on official fuel consumption data and official specific CO₂ emissions for new passenger cars can be found in the "Guide to fuel economy, CO₂ emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.