Oliver Blume, CEO of Volkswagen Group: “Three years ago, we launched our ‘In China, for China’ strategy to fully tap into the potential of the Chinese innovation market. We decide, we act, we deliver. The new models we are presenting at this year’s ‘Auto China 2026’ impressively confirm that the Volkswagen Group is making good progress on its path to becoming a global tech driver in the automotive industry. China plays a central role in this. Because the progress we achieve here strengthens our competitiveness worldwide.”
Ralf Brandstätter, Member of the Board of Management of Volkswagen AG for China and Chairman and CEO of Volkswagen Group China, noted: “Our ‘In China, for China’ strategy is coming into its own. In less than 36 months, we have developed a completely new product portfolio for China. Starting in 2026, we will launch a new vehicle on average every two weeks. This is the Volkswagen Group’s largest-ever electric mobility offensive. The Beijing Auto Show underscores the consistency and speed of our realignment.”
In 2026 alone, the Group will launch over 20 new electrified vehicles (NEVs—including pure electric models, plug-in hybrids, and range-extender variants) onto the market, as well as a range of revised and updated vehicles with internal combustion engines (ICE). In doing so, the Volkswagen Group is expanding its portfolio, tailored to the needs of Chinese customers.
Volkswagen Group Media Night on April 21: Four world premieres take center stage
As the highlight of its April product campaign, the Volkswagen Group will present ten models from its Volkswagen and Jetta brands, as well as the two Audi brands at the Group Media Night, including four world premieres.
The Volkswagen brand is showcasing four NEV models from three local joint ventures as the centerpiece of its exhibition. These include two world premieres: a new member of the ID. UNYX category, developed in just 24 months, and the first all-electric model in FAW-Volkswagen’s ID. AURA series, which features the Group’s locally developed, high-performance CEA E/E architecture. It also offers customers the latest generation of smart technologies, advanced digital systems, and the expressive new design DNA.
The JETTA brand is opening a new chapter with the world premiere of its new all-electric show car, marking an important milestone on the iconic brand’s path to electrification. This model makes smart electric mobility accessible to even more customers, thereby tapping into new market segments and customer groups.
Guided by their “dual-brand” strategy, Audi’s Four Rings and Four Letters brands will present four striking premium passenger vehicle models, including the world premiere of the exterior design of AUDI E7X — the second series production model under the new AUDI brand — with its interior design set to be unveiled immediately afterwards at "Auto China 2026" exhibition. Also on display are the latest version of the iconic combustion model Audi A6L1, the fully electric model Audi A6L1 e-tron, and the “2026 China Car of the Year” AUDI E51 Sportback. Besides, following the thrilling Formula 1 race in Shanghai, the Audi R26 F1 show car will make an appearance, delivering a pulse-racing moment of high performance and top speed.
More highlights during "Auto China 2026" exhibition
Throughout the duration of Auto China 2026, the Group’s brands will present further product highlights. Among other things, Porsche will globally debut a new model in the all-electric Cayenne family. It is not only its design that makes it one of the most emotional and sporty representatives in the SUV segment, but also its outstanding E-Performance.
Future Technologies for Everyone
For the Volkswagen Group, future technologies are at the heart of development, clearly oriented toward customer needs and prioritizing user-friendliness and added value. At the Group Media Night, the Group provided further impressive proof of this with the presentation of high-performance advanced driver-assistance systems (ADAS) and intelligent cockpit solutions.
The Level 2 ADAS solutions introduced by CARIZON, the center of excellence for intelligent driver assistance systems and autonomous driving in China, enable Navigation on Autopilot (NOA) in both urban and highway environments, as well as automated parking functions. As a next step, CARIZON will also advance its own SoC (System on Chip) development, thereby paving the way for Level 3/4 automated driving.
Furthermore, AI will play a central role in the development of tomorrow’s mobility. This is because, in the future, cars will not be defined solely by its technology level - but by how well they understand the people who use the product. The goal is to offer a more intuitive, comfortable, and human-centered driving experience.
Note: On April 21, Volkswagen Group China will broadcast the Group Media Night via its official Weibo and WeChat channels. Follow @Volkswagen Group China (@大众中国) on Weibo and WeChat for more information and to join in!
