Volkswagen Group shares future plans with stronger focus on design orientation

Pietro Zollino
Pietro Zollino
Deputy Head of Global Group Communications & Head of Corporate Communications
Kamila Joanna Laures
Kamila Joanna Laures
Corporate Communications Spokesperson IT, Digitalization & Group Design
The design heads with Oliver Blume
The design heads oft he brands with the group CEO: Christian Schreiber, Bentley, Andreas Mindt, Volkswagen Pkw, Marc Lichte, Audi, Jorge Diez, CUPRA, Albert Kirzinger, Volkswagen Nutzfahrzeuge, Oliver Blume, CEO Volkswagen Group Michael Mauer, Porsche und Leitung Konzerndesign, Mitja Borkert, Lamborghini, Andrea Ierraresi, Ducati, Stephan Schönherr, MAN Trucks, Oliver Stefani, Skoda
Oliver Blume and Michael Mauer
f.l.t.r. Michael Mauer, Head of Volkswagen Group Design, Oliver Blume, CEO Volkswagen Group
  • One year CEO: Oliver Blume presents key findings on realignment of Volkswagen Group and sets guard rails for future design strategy
  • Design is given greater overall corporate significance, from corporate identity to the products and digital offerings
  • Refined design principles aim for higher design quality and stronger differentiation of the brands
  • Design strategy relies on further development of established model series, technological lighthouse projects for e-vehicles, and iconic products of the Volkswagen Group
  • Volkswagen ID. GTI concept and CUPRA DarkRebel showcar give glimpse of electric future
  • Design heads of the brands move even closer to their respective CEOs

Munich. “Success by Design” was this year’s motto at the Volkswagen Group Media Night. CEO Oliver Blume presented key findings on realignment of Volkswagen Group and set guard rails for future design strategy. Taking a holistic approach, the company increases the importance of design for the business - from the corporate identity to the products and digital offerings. In the future, the design departments will have an even closer connection to their respective brand CEOs.

“Good design is an essential factor in delighting our customers. With sharpened design identities, we design striking products and increase the differentiation of the brands. In their exterior, interior and digital experience. Volkswagen Group is becoming a design-driven company.”
Oliver Blume CEO Volkswagen Group
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