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Volkswagen Group strengthens its position as Europe's leading electric vehicle manufacturer with its family of small electric cars

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Pietro Zollino
Pietro Zollino
Volkswagen Group Communications Deputy Head of Group Communications & Head of Corporate Communications
Christoph Oemisch
Christoph Oemisch
Corporate Communications Spokesperson Finance and Sales
  • The “Electric Urban Car Family” will be launched in 2026 with four models from the Volkswagen, CUPRA, and Škoda brands and a starting price of around EUR 25,000
  • One base, four characters: the Group's platform strategy creates high economies of scale through the shared use of the further developed MEB+ electric modular platform; battery features new Volkswagen Group unified cell for the first time
  • Cutting-edge driver assistance systems and software, full connectivity, and high comfort: vehicles offer premium technologies from higher segments and ranges of up to 450 kilometers
  • The Volkswagen Group aims for a market share of around 20 percent in the rapidly growing electric small car segment in Europe in the medium term, which corresponds to several hundred thousand vehicles per year
Portrait of Oliver Blume, CEO Volkswagen Group
“This day is a milestone in our successful e-mobility strategy. In August, the Volkswagen Group delivered its 3.5 millionth all-electric vehicle, more than 2.5 million of which are based on our MEB platform. Now we ignite the next stage. The Electric Urban Car Family stands for a new beginning, accessibility, and progress. And for a central promise of the Volkswagen Group: Mobility for all. From Europe for Europe. Volkswagen delivers.”
Oliver Blume CEO Volkswagen Group
Portrait of Oliver Blume, CEO Volkswagen Group
Portrait of Thomas Schäfer
“All vehicles in the Electric Urban Car Family are based on one platform and bring technologies from higher segments to the entry-level class: from the new Travel Assist with lane change function and traffic light recognition to standard fast charging and the smartphone as a car key. At the same time, they are completely different in design and character. This is the future of urban electric mobility – and it starts right here.”
Thomas Schäfer CEO of the Volkswagen Brand and Brand Group Core
Portrait of Thomas Schäfer

Wolfsburg/Munich. The Volkswagen Group strengthens its position as Europe's leading electric vehicle manufacturer with its new family of small cars. The "Electric Urban Car Family" is tapping into new market segments and buyer groups with two models from the Volkswagen brand, one each from the CUPRA and Škoda brands, and a starting price of around EUR 25,000. The market launch is already scheduled for 2026. The Group is relying on its proven platform strategy. All models use the further developed MEB+ electric platform, yet offer customers very different, brand-specific characters. The Volkswagen Group's new unified cell is being used in the battery for the first time. This will leverage further economies of scale and synergies, enabling impressive ranges for small cars of up to 450 kilometers. In addition, the models bring premium technologies from higher segments to the entry-level class. With this vehicle family, the Volkswagen Group is pursuing the goal of achieving a market share of around 20 percent in the rapidly growing segment of electric small cars in its home market of Europe in the medium term. This corresponds to several hundred thousand vehicles per year.

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