Under the motto of Transforming Transportation, the “TRATON Way Forward” strategy focuses on four elements: Responsible Company, Value Creation, TRATON Accelerated! And Strategy Execution & Governance. The TRATON GROUP intends to become even more responsible as a company in every respect. Decarbonization and circularity will play a key role in this endeavor. The second element of the TRATON Way Forward strategy is Value Creation. It focuses on a sustained increase in value for the TRATON GROUP stakeholders. Additional sources of revenue and key markets will be tapped into to reach this goal. The integration of Navistar is part of this, as is the role of TRATON in China. With the third element, TRATON Accelerated!, the company wants to play an active role in shaping the transportation and logistics ecosystem of the future. To do so, the Company intends to create new business models and partnerships that add value in a world marked by electrification, autonomous driving, and connectivity. The fourth element focuses on the strategy through the TRATON modular system and the efficient cooperation of the brands.
The "TRATON Way Forward" strategy pays into TRATON's corporate purpose: Transforming Transportation Together. For a sustainable world.