Date: 06/12/2026
1. Simple & realistic framework to strengthen competitiveness
“We are fully committed to a strong manufacturing future in Europe—but this requires a realistic framework. ‘Made in Europe’ must support competitiveness, attract investment, and recognize the cost gap we face versus global competitors. If we get this right, Europe can remain a global automotive powerhouse.”
2. A clear definition of ‘Made in Europe’
“A credible ‘Made in Europe’ label must be simple, attainable, and consistent across the EU. EU content requirements must reflect the full value of a car, including R&D, engineering and production.”
"We are calling on our EU institutions to create a framework aimed at achieving that 70% of the vehicles, carmakers sell in Europe, include this content in the EU’s 27 member states. This means that if 70% of a manufacturer’s fleet meet this requirement and qualifies as ‘Made in Europe’, the entire fleet is automatically considered ‘Made in Europe’.”
3. Incentives and localization
“’Made in Europe’ should compensate costs and incentivize further investments and production in Europe”
Together, we support a “Made-in-Europe” that will boost investment in Europe, grow European jobs and skills, innovation and competitiveness, and support Europe’s continuing energy transition. In short, a ‘Made in Europe’ that simply makes Europe work
