IAA Mobility 2025

Even before the official opening of the IAA, the media preview at the Group's stand at the IAA Summit will include the world premiere of the four-strong Electric Urban Car Family from the Brand Group Core, comprising the Volkswagen brand, CUPRA and Škoda. The showcars of the individual brands will be shown together for the first time. In addition, other cutting-edge models from the brands Audi, Porsche, Volkswagen Commercial Vehicles and Scout will celebrate their trade fair or global debut.

9 a.m press conference:
The Electric Urban Car Family shows how we are bringing the full strength of the Group to the market: one platform, four characters, each brand with a clear customer focus: Making E-mobility more accessible then ever. Attractively priced. And profitable at the same time. At the press conference at 9 a.m., Group CEO Oliver Blume and Thomas Schäfer, CEO of the Volkswagen brand, will present the Electric Urban Car Family and have a surprise in store.

12:40-1:00 p.m. second press conference:
Volkswagen Group Technology will set an example for sustainable mobility “Made in Europe” and, together with its tech subsidiaries PowerCo and Elli, will showcase pioneering technologies for key future fields in the automotive industry. The focus will be on cross-brand strategy topics such as the new unified cell and the new battery system for the Electric Urban Car Family, a concrete outlook on the battery technology of tomorrow and the entry into another highly exciting business area in the energy sector.

4 p.m. to 5:15 p.m panel discussion “Design drives distinction.”:
The panel discussion with CEO Oliver Blume and Head of Design Michael Mauer will center on the Volkswagen Group’s design strategy. Design goes beyond a distinguishing feature, it is a factor for success. This is demonstrated by the presentations of the design strategies of the Volkswagen, Scout and Porsche brands, explained by the brands' design managers – from brand and product identity to iconic models. Afterwards, there will be an opportunity for interviews with design managers Andras Mindt (Chief Designer at Volkswagen Passenger Cars) and Chris Benjamin (Chief Designer Scout), as well as Michael Mauer, Head of Group Design and Chief Designer at Porsche.

The Chancellor's tour. 

1:00–2:00 p.m. panel discussion on artificial intelligence:
Hauke Stars, Professor Dr Luise Hölscher (State Secretary at the Federal Ministry of Digital and Public Service), Dr Ferri Abolhassan (CEO of T-Systems) and Aljoscha Burchardt (German Research Centre for Artificial Intelligence) discuss the question: how can Germany become the driving force behind Europe's AI future – what is being done and what is needed? With its increased use of artificial intelligence, the Volkswagen Group is igniting the next stage on its path to becoming a global technology driver in the automotive industry. And AI is the key to greater speed, quality and competitiveness – from vehicle development to vehicle production.

2:15–3:00 p.m. MOIA Panel Talk on autonomous driving:
On the same day, MOIA CEO Sascha Meyer, Volkswagen Group CEO Oliver Blume and Volkswagen Autonomous Mobility CEO Christian Senger will welcome Germany’s Federal Minister of Transport Patrick Schnieder in the MOIA Panel Talk (2:15–3:00 p.m.) to discuss the opportunities that autonomous driving offers for Germany as an industrial location.

The program, themed WE POWER E-MOBILITY FOR ALL, offers exclusive, in-depth insights into current and future innovation topics at Volkswagen Group Technology.

11:00 a.m.-12:00 p.m. status update “Power Hour”:
With Group Board Member for Technology Thomas Schmall, PowerCo CEO Frank Blome, Elli CEO Giovanni Palazzo and other top managers.

12:00-12:10 p.m CEO talk with Oliver Blume

12:30-4:30 p.m. tech talks
In the afternoon, three tech talks with highlights and high-profile representatives from partners will cover: "Platform & Components – Engineering the Future of E-Mobility", "The Battery (R)Evolution" and "Energy Full Circle: How Smart, Connected Energy will Reshape Mobility and Society." 

The car is evolving into a cloud and AI product. Under the motto "Putting people first with automotive software," CARIAD hosts an all-day Auto x Software Conference at the Volkswagen Group's IAA Summit exhibition stand. Volkswagen Group CEO Oliver Blume, CARIAD CEO Peter Bosch and other top managers will join technology and industry leaders such as Qualcomm CEO Cristiano Amon, VDA President Hildegard Müller, Horizon Robotics CEO Kai Yu and Florence Verzelen, Executive Vice President of Dassault Systèmes, to discuss the role of software and AI in customer experience, vehicle development and value creation. The Group will also provide insights into its software strategy, its modular and scalable software technology stack, and AI-based key technologies such as infotainment, automated driving and the software-defined vehicle. It is also about new approaches to driving innovation in large corporations – including through inspiration from other industrial sectors.

The event will conclude on Friday with an extensive speaker program featuring specialist presentations on urban transformation and the scaling potential of autonomous mobility, with the participation of MOIA. 

12-12:30 p.m. Panel Talk
Jan-Christian Dreesen, CEO of FC Bayern Munich, Jürgen Muth, Managing Director of Allianz Arena München Stadion GmbH, and Hauke Stars will discuss how AI-based mobility concepts help fans and players get to the stadium without traffic jams during FC Bayern Munich home games.

12:30-13:00 p.m. autograph session
Then it's high noon for football fans: former player of the German national team and FC Bayern, Stefan Effenberg, will be available for an autograph session.

13:15-13:50 Uhr International Tech Challenge

14:00-14:45 Uhr Panel Talk: The new requirements profile for talent in the automotive industry
Tina Hasper-Vandrey, Head of Recruiting & Employer Branding, Volkswagen AG; Rainer Zugehör, Chief People Officer, CARIAD; Sebastian Krapoth, Chief Human Resources Officer, PowerCo; Prof. Dr. Markus Lienkamp, Head of the Chair of Automotive Engineering at the Technical University of Munich