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Under the theme “For Europe”, the Volkswagen Group demonstrated on the day before the opening of the Paris Motor Show how Europe’s industrial strength can be translated into competitive products, technologies and value creation. At the Palais de Tokyo, the focus was on the Electric Urban Car Family, the consistent use of Group synergies and close cooperation between business and policymakers. The shared message: Europe has industrial substance, technical expertise and innovative strength. The key is to combine and scale these strengths more quickly and industrialize them in Europe.

With the Electric Urban Car Family, Volkswagen Group Design demonstrates how the strength of a multi-brand group can be combined with clearly differentiated brand identities. Built on a common technology platform, the Volkswagen ID. Polo and ID. Cross, the CUPRA Raval and the Škoda Epiq share more than 80% of their components while embodying the individual character and distinctive design language of their brands. Paris also marks Andreas Mindt’s first appearance in his role as Head of Volkswagen Group Design. Together with his team, he sets the strategic framework for the Group brands, ensuring that each brand retains a distinctive identity in terms of design, character and customer experience: “Our task at Volkswagen Group Design is to create the conditions for strong and distinctive brands. We leverage the Group’s scale, expertise and synergies wherever it makes sense, while strengthening what makes each brand unique. The Electric Urban Car Family brings this approach to life.”