News
This is an overview of articles and relevant publications of the Group, its brands and business units.
After a modest first quarter, TRATON GROUP expects better performance in the second half of the year and maintains its outlook for 2025
As expected, the TRATON GROUP got off to a slow start to 2025, yet expects an improved business performance in the second half of the year due to a renewed increase in incoming orders. On the back of this, the full-year outlook is maintained. As previously reported, unit sales declined by 10% to 73,100 vehicles (3M 2024: 81,100) in the first quarter of 2025. Sales revenue also decreased by 10% to €10.6 billion (3M 2024: 11.8 billion). With a share of 21% (3M 2024: 19%) of total sales revenue, the Vehicle Services business made a considerable contribution to business performance. Incoming orders rose by 12% to 74,300 vehicles (3M 2024: 66,400) in the first quarter. The book-to-bill ratio, or the ratio from incoming orders to unit sales, was 1.0 (0.8).
Audi at 2025 Auto Shanghai: five debuts take the stage MediaInfo 04/23/2025
China continues to lead the way in the transition to electric mobility. At 2025 Auto Shanghai, Audi is showcasing the models that will bring the company to the forefront of this trend locally and globally, while also remaining a strong player in the market for combustion-engine vehicles. The lineup displayed by Audi and its two local partners FAW and SAIC consists of 19 models. Among them are the Audi A5L, the A5L Sportback, the Q5L, and the A6L e-tron as well as the AUDI E5 Sportback.
ID. AURA, ID. ERA and ID. EVO: Volkswagen unveils three concept vehicles in Shanghai
Volkswagen is now telling the rest of the ID. CODE story. The concept car presented in Beijing in 2024 charted the course in terms of design, innovations and customer benefit. Building on this, the brand is now unveiling three new concept cars at Auto Shanghai together with its Chinese joint venture partners. The ID. AURA (from FAW-Volkswagen), the ID. ERA (from SAIC VOLKSWAGEN) and the ID. EVO (from Volkswagen Anhui) are representative of a new generation of smart electric vehicles and give a preview of the product strategy for the coming years. Volkswagen plans to bring out over 30 new models (including 20 NEVs) in the relevant segments of the Chinese market through the end of 2027. These will include production versions of the concept cars now being presented in Shanghai, whose design and technologies have been specifically tailored to the needs of Chinese customers.
Bandai Namco, AirConsole and Volkswagen bring PAC-MAN into the vehicle
Volkswagen is expanding its gaming offering in selected models. The PAC-MAN Championship Edition is now available in the optional AirConsole In-Car App for playing on the infotainment display in a parked vehicle. A smartphone serves as the controller. Volkswagen is the first automotive manufacturer to dynamically combine the new game with the vehicle’s background lighting and, for compatible ID. models, also with ID. Light as an option. This means that an even more immersive gaming experience is created specifically by the interior lighting responding to the game content and inputs by the players.
China strategy is taking shape: Volkswagen presents three concept cars at Auto Shanghai
The “In China, for China” strategy of the Volkswagen brand is taking on visible form: At this year’s Auto Shanghai (April 23 to May 2), one of the world’s most important motor shows, VW’s three Chinese joint ventures will present electric concept cars. The spotlight is on an electric notchback model from FAW-Volkswagen, an electric SUV in the B segment with extended range due to range-extender technology (EREV) from SAIC VOLKSWAGEN as well as an all-electric SUV from Volkswagen Anhui. All three concept cars embody Volkswagen’s new China DNA – both in terms of technology and design and in relation to development time, which has been cut by more than 30 percent.
Unit sales for the TRATON GROUP decreased to 73,100 vehicles in the first quarter of 2025
As expected, the TRATON GROUP got off to a slow start in 2025. In the first quarter of 2025, lower unit sales were recorded in a challenging market environment. Based on preliminary figures, a total of 73,100 vehicles were delivered to customers in the first quarter of 2025, 10% less than in the prior-year quarter. In the same period of the previous year, the TRATON GROUP had still benefited from a high order backlog. By contrast, unit sales for all-electric vehicles rose sharply.
Higher share of electrified Porsche sports cars in the first quarter
Porsche significantly increased the share of electrified vehicles it sold in the first quarter of 2025: a total of 71,470 cars were handed over to customers worldwide between January and March, 38.5 per cent of which were electrified. This share is made up of 25.9 per cent all-electric vehicles and 12.6 per cent plug-in hybrids.
Volkswagen is putting its future plan into action with a new pick-up truck for South America
The Volkswagen brand is putting its global future plan into action. With an investment of 580 million USD in Argentina, the brand is paving the way for the next generation of mid-size pick-up truck as a successor to the Amarok. The new model will be produced at the Pacheco plant in Argentina from 2027. It is being developed specifically for the South American market and will strengthen the strategically important pick up segment in this region. The brand’s goal is to be the global technology leader among volume manufacturers by 2030. A key component of this will be expanding the brand’s position in regional markets and developing market-specific product solutions.
Management change at SEAT/CUPRA: Wayne Griffiths leaves the company
Wayne Griffiths, CEO of SEAT and CUPRA, has decided to leave the company at his own request on March 31, 2025 to pursue new challenges.
Virtually controlled production a first in Audi body shop
A world first at Böllinger Höfe: Audi is using a virtual programmable logic controller from Siemens on the Edge Cloud 4 Production (EC4P) platform in the body shop. The TÜV-certified network of virtual programmable logic controllers works with a security function specially developed by Siemens.
