#Innovation

Two years ago, a huge Porsche 911 acted as the roof over Porsche’s event space in Munich. For the 2025 motor show, the Porsche crest will be the focus of the sports car manufacturer’s presence at Wittelsbacherplatz. The motto of this year’s stand concept is: ‘Porsche. There is no substitute.’

Each brand of the Volkswagen Group has its own strong identity that has grown over many years. In addition to the technological profile, design plays a decisive role in individual positioning on the market and an optimal customer approach. Under the leadership of Michael Mauer, Volkswagen Group Design, together with the design managers of the brands, has sharpened the respective design criteria and given them a formal structure. It presents the different values, target groups and characters of the brands in a consistent and differentiated way. To support this process, a structuring model based on archetypal role models was used as a creative tool to describe brand personalities. The Volkswagen Group will be presenting the design philosophies of the Volkswagen, Scout and Porsche brands as examples at the IAA in Munich.

The Volkswagen Group and its subsidiaries PowerCo and Elli are pushing sustainable mobility "made in Europe" at the IAA Mobility 2025. They are showcasing pioneering technologies for the automotive industry: The world's first Group test vehicle with solid-state battery provides a glimpse of the battery technology of tomorrow. PowerCo’s Unified Cell, which will be used for the first time in the Electric Urban Car Family of Volkswagen, ŠKODA and CUPRA, is ready for series production. In combination with the new battery system, it will provide a technological leap in terms of performance, cost efficiency and flexibility. The Volkswagen Group is consistently expanding its know-how in e-mobility and now has the broadest range of technologies on the market – from combustion engines to PHEVs and all-electric vehicles to battery and energy technologies.

The battery is the heart of electromobility. Its performance determines the range, charging time, and lifetime of an electric vehicle – and thus its market success. The Volkswagen Group is one of the few automotive manufacturers taking this key technology for fully electric vehicles and plug-in hybrids into its own hands. In doing so, we are also securing our long-term global leadership.

The car of the future is digitally connected, intelligent and safer than ever before. The Volkswagen Group is driving forward the software-defined vehicle. This means powerful, scalable electronics architectures and software for digitally high-performance vehicles – across all segments.

Volkswagen is also setting the course for the future when it comes to model names: with a new naming strategy that also transfers the familiar designations of combustion-engine models to its all-electric ID. family. The first model to be launched will be the ID. Polo1 from 2026. The concept car is known as the ID. 2all.

The Volkswagen Group is showcasing its innovative strength and bringing cutting-edge technology to the stage at the IAA Mobility in Munich. Over six days – from 7 to 12 September – the Group will present the full range of its technological innovations at the IAA Summit exhibition stand (hall B1). With world premieres, leading technological innovations and intelligent mobility concepts, the Group and its brands are providing strong impetus for the future of mobility in Munich. The Volkswagen Group delivers – and makes new technologies accessible to a wide audience, from electric and hybrid drives and range extender concepts to highly automated and autonomous driving with AI support and new mobility concepts. All this is enabled by the consistent use of state-of-the-art AI technologies and development methods, underscoring that the Volkswagen Group is picking up speed on its way to becoming the Global Automotive Tech Driver. The numerous technology and product presentations at the Group's stand will be complemented by inspiring keynotes and panel discussions with high-profile guests from business and politics, such as Germany´s Federal Minister of Transport, Patrick Schnieder.

The Volkswagen Group brand Elli (Charging and Energy) is taking its Energy business unit to the next level by now offering energy trading as a service to external customers.

At this year’s IAA MOBILITY, the Volkswagen brand is underlining its claim to offer mobility for everyone: VW is presenting four new models at the freely accessible event area in Munich city center.

The Volkswagen brand has reached a significant milestone in its transformation to electromobility. In the presence of the Minister President of Lower Saxony Olaf Lies, the 1.5 millionth vehicle worldwide from the all-electric ID. family was today handed over to a customer at the Volkswagen plant in Emden. The anniversary vehicle is a black ID.7 Tourer Pro, which raises the bar in its class with a range of up to 606 kilometers.

A change is taking place among the shareholder representatives on the Supervisory Board of Volkswagen Aktiengesellschaft. Marianne Heiß has stepped down with effect from July 4, 2025. She is to be succeeded by Susanne Wiegand with effect from July 5, 2025. This change was announced by the company in Wolfsburg on Friday.

The Volkswagen Group has been named the most innovative automotive group in the world by the Center of Automotive Management (CAM) with the 2025 AutomotiveINNOVATIONS Award. This award, presented annually since 2011 by CAM in Bergisch Gladbach, Germany, evaluates the technological and innovation strength of international automotive manufacturers and suppliers. Among the 30 companies analyzed globally, the Volkswagen Group achieved the highest score in the main category of innovation strength – ahead of competitors from China and Europe. CAM also recognized Volkswagen Passenger Cars as the most innovative volume brand and Audi as the most innovative premium brand.

The new Volkswagen Tayron achieved first-class results in the latest Euro NCAP test and received the highest rating of five stars. The result underlines the outstanding safety equipment of the new model and, at the same time, the high standards of Volkswagen. Under the guiding principle of “Safety for All”, Volkswagen has been continuously working on innovations for decades to further increase road safety – in all vehicle segments, for all road users and for all relevant accident scenarios.

China continues to lead the way in the transition to electric mobility. At 2025 Auto Shanghai, Audi is showcasing the models that will bring the company to the forefront of this trend locally and globally, while also remaining a strong player in the market for combustion-engine vehicles. The lineup displayed by Audi and its two local partners FAW and SAIC consists of 19 models. Among them are the Audi A5L, the A5L Sportback, the Q5L, and the A6L e-tron as well as the AUDI E5 Sportback.