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IAA Mobility 2025

The IAA MOBILITY will take place in Munich from 9th to 14th September, 2025. On its way to becoming a global technology driver in the automotive industry, the company will provide plenty of proof points for this in the form of technological innovations and celebrate several vehicle world premieres at the Messe München Exhibition Center from 7th to 12th September.

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Portrait of Oliver Blume, CEO Volkswagen Group
“Easy to use, affordable, reliable: automotive technology is at its strongest when it inspires people. This understanding is what drives us. At the IAA Mobility, together with our strong brands, we show how we aim to make intelligent mobility accessible to everyone - today and tomorrow. In Munich, we unleash the new power of the Volkswagen Group and our potential as a Global Automotive Tech Driver: with electrifying premieres, iconic products and pioneering innovations in the key fields of technology. We are reshaping mobility - sustainable, connected, for the people.”
Oliver Blume CEO Volkswagen Group
Portrait of Oliver Blume, CEO Volkswagen Group

The Volkswagen Group at the IAA Mobility 2025

Press Release
Infographic about Volkswagen Group’s Digital Production Platform (DPP). On the left, two employees work on a black car body on the assembly line. On the right, an illustration shows a factory, robots, a vehicle, and a conveyor belt connected through digital data streams. Text: ‘Volkswagen Group aligns production with the AI era’. Benefits: More flexible and efficient production processes, Lower IT costs, Faster vehicle delivery to customers.
More Efficient, Smarter, More Resilient: Volkswagen Group collaborates with AWS to help transform production for the age of AI
Press Release
Elli launches Energy Trading as a Service - Empowering companies with green energy
Elli launches Energy Trading as a Service - Empowering companies with green energy
Press Release
Volkswagen Group installation with glowing LED panel and crowd in front; color gradient from blue to orange.
Tech for the People: The Volkswagen Group at the IAA Mobility

Overview of the program at the Volkswagen Group

Opening Day - Sunday, September 7

Even before the official opening of the IAA, the Volkswagen Group is igniting the next stage of entry-level electric mobility. The new Electric Urban Car Family of the Brand Group Core will make the best automotive technologies accessible to everyone. In addition, further pioneering models from the Brand Groups Progressive and Sport Luxury will celebrate their trade fair premieres and world premieres.

Press & Design Day - Monday, September 8

Together with leading tech players, the Volkswagen Group showcases how it is becoming an innovation driver for artificial intelligence and battery technology in vehicles. There will also be a detailed deep dive into the importance of design for the Global Automotive Tech Driver.

Politics & AI Day: In the heart of Europe - Tuesday, September 9

The Volkswagen Group will demonstrate how comprehensively it uses artificial intelligence as a key technology for greater speed, quality and competitiveness. Together with other industry leaders, ideas will be discussed to strengthen economic and technological innovation and resilience in Europe in the global technology race.

Technology Day - Wednesday, September 10

IAA Wednesday will start with a PowerHour on technological highlights from Volkswagen Group Technology. This will be followed by keynotes and panels focusing on batteries, platforms, charging and energy.

Software Day - Thursday, September 11

Thursday will be characterized by interesting keynotes and panels with top-class experts from the Volkswagen Group and other companies. The focus will be on pioneering technologies and strategies relating to the smart mobility of tomorrow - including automated and autonomous driving, intelligent user experiences in the vehicle, connected mobility solutions and the use of artificial intelligence.

Human Resources Day - Friday, September 12

The Volkswagen Group provides exciting insights into the opportunities that arise in research and teaching as well as in the company from the ambition to become the Global Automotive Tech Driver.

Our brands at the IAA Mobility 2025

Volkswagen at the IAA MOBILITY 2025: Experience the brand world anew in Open Space Munich
Volkswagen at the IAA MOBILITY 2025: Experience the brand world anew in Open Space Munich

The Group Strategy

To the corporate strategy

With "The Group Strategy – Mobility for Generations", the Volkswagen Group is pursuing a clear strategic roadmap up to 2035. The claim: to play an active role in shaping the transformation of the automotive industry – as "The Global Automotive Tech Driver". On our way to becoming the Global Automotive Tech Driver, we can build on a unique basis as a company: Our global presence, our strong brands and our diverse teams. These are the foundation of our strategic target picture.

E-mobility info hub

To the info hub

Experience electric mobility: All-electric vehicles from the Volkswagen Group stand for driving pleasure, innovative technology and sustainable mobility. With the cross-brand communication campaign Enter Electric, the Volkswagen Group is placing a clear focus on education. The initiative dispels widespread myths and prejudices and explains the advantages of e-mobility in detail. Key topics such as suitability for everyday use, battery life, charging convenience, cost benefits and sustainability are addressed.

The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO₂ emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior. Further information on official fuel consumption data and official specific CO₂ emissions for new passenger cars can be found in the "Guide to fuel economy, CO₂ emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.